Competitive Analysis
Visual Design
Completed at CMU
Group Angela Ren, Chris Wang, Sarah Gottfried
Final deliverable iPad magazine


Design a digital magazine that is meant to be read on a tablet


  • The magazine needs to stand out, even though the print industry is a saturated field
  • The design aesthetic and magazine content should complement each other


We focused on magazines related to baking or desserts. Surveyed a range and narrowed to six competitors for competitive analysis. Compared parameters such as content and target audience to identify gaps.

I found that magazines that contain predominantly dessert recipes are mostly targeted towards experienced cooks and have fewer images.


Based on the findings, I developed personas that match the gap. Created a moodboard to capture the aesthetic appeal of the magazine, and developed a design language based on that. My final design is targeted towards novice cooks interested in lavish desserts with an artistic twist.

Final Deliverable

A sample of screens below.