|Group||Angela Ren, Chris Wang, Sarah Gottfried|
|Final deliverable||iPad magazine|
Design a digital magazine that is meant to be read on a tablet
- The magazine needs to stand out, even though the print industry is a saturated field
- The design aesthetic and magazine content should complement each other
We focused on magazines related to baking or desserts. Surveyed a range and narrowed to six competitors for competitive analysis. Compared parameters such as content and target audience to identify gaps.
Based on the findings, I developed personas that match the gap. Created a moodboard to capture the aesthetic appeal of the magazine, and developed a design language based on that. My final design is targeted towards novice cooks interested in lavish desserts with an artistic twist.
A sample of screens below.